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Build Your Brand with Your Own Podcast
Get the Event Recordings!
Build Your Brand with 
Your Own Podcast
Get the Event Recordings!
Faculty: Stormie Andrews, De'Borah Fortune Stott, & Darren LaCroix, CSP, AS
What can your own podcast do for your business?
Watch this video and find out.
8 Quotes For Why Podcasting Can Add to Profits
“Podcast ad revenue in the US surpasses $700m.” 
-Hernan Lopez, Founder & CEO, Wondery
“The United States is quickly becoming a podcast nation. According to a 2017 survey, nearly 25 percent of Americans—around 68 million—said they listened to podcasts. Forty-two percent were even willing to pay to do so.”  -Pacific Standard
“Americans over age 12 who listen to a podcast in a given month grew steadily from 9 percent in 2008 to 26 percent (or 72 million people) in 2018.” - Tech Crunch
The Podcast listener remains an affluent, educated consumer— and one that is becoming increasingly more likely to gravitate to ad-free or ad-light subscription experiences.” -Edison Research
“Fifty-four million Americans, or 17 percent of those over 12, are weekly podcast listeners with a mean weekly listening time over 6.5 hours.- Tech Crunch
“Even more interesting is what people are listening to. One would expect genres like sports, news, and technology to be popular—and they are—but they are all surpassed in listenership by one unlikely competitor: educational podcasts.-Pacific Standard
“Many of the two billion plus Android users worldwide would love listening to podcasts but have not yet been introduced to them or aren’t sure where to find them. As awareness of and access to podcasting grows, 
we will see especially strong growth among Android users.”  
-Zack Reneau-Wedeen, Founder & Product Manager, Google Podcasts
Why is it Time for Your Podcast?
Did you miss getting in early on YouTube, Instagram, Facebook, Twitter and all the other big opportunities? Ever think back and say, “I wish I would have paid attention to that platform, I could be an influencer and reaping the benefits right now.” Sure others, probably less talented than you have become famous and have made millions on these platforms. Most people don’t have all the answers at the beginning. They dive in and figure it out as they go. Is it time for you to dive in? Is it your turn?

Maybe you're wondering, “Is it too late?” No, but for every day that goes by it gets more difficult because the competition is tough and others have already made significant inroads on these platforms. There is room for quality and great content.

Podcasting is one platform that has an incredible opportunity right now. It grew by 72 million people in 2018 alone. Its growing at a steady rate of 9% per year. 54 Million Americans spend on average 6.5 hours per week listening to podcasts right now. The listeners are affluent and are likely to gravitate to ad-free, paid content experiences. 

Did you know that for podcast listeners, Podcasts are the number one source for consumption of audio-only entertainment. Currently, podcasts are tied with AM/FM content from smartphones and among 13-34-year-olds, it blows am/fm out of the water!

Podcasts for education even outperforms popular audio genres like sports, news, and technology.
Why a Podcast to Build Your Business? 
That’s Simple. More Influence and Less Wasted Effort.
Stormie Andrews says, "Like you, I didn't take advantage of these platforms and feel it will take a ton of work, energy, effort, and money to catch up. Plus, I was not terribly excited about any of these platforms. Sure, I like Facebook, Twitter, and Instagram; but did I want to dedicate my life to these platforms, posting and commenting all day? Ugh!!!! That was not for me. I was never into posting pics and shooting countless videos showing my life online. I’ve heard of Podcasting a long time ago and always thought that would be interesting. I like the fact that I can record in my pajamas, from home or from wherever looking like however. So, I decided I was not going to let that another pass me by without at least giving it an honest effort. Now that I started podcasting, I love it. My only regret is that I didn't start sooner."

Darren says, "I did jump in on YouTube early on, and it was one of the best marketing decisions I’ve ever made. Now, I see even more potential with Podcasts. That’s exactly why I’m starting two of my own podcasts. To do it right, I’m going to my marketing maven Stormie for guidance."
Why us? 
Avoid the Mistakes We Made, Save Precious Time and Most Importantly Get Your Podcast Started Right.
Stormie says…"I am now on my third podcast studio. My first was at home (and I can show you how to build your studio for free) Then I built a two-person studio, and now my third studio can accommodate four people in the studio, complete with video recording. As a matter of fact, I have been told, we have the best studio in all of Las Vegas. I can show you the equipment you need if you are on a budget or if you want to go all out and create a badass studio (or a kick butt portable one). I can tell you what works and what doesn't. I know because I have done it all. I’m now a host on two different podcasts, Bizruptions and Finances is the other F word. Our studio is now being used regularly by the Las Vegas Chapter of the American Marketers Association and I have received numerous requests to rent it out, Another revenue stream."  

De’borah says…"Our podcast episodes are now being downloaded over 1,000 times per month. Imagine the impact that would have on your business. Think about it, potential clients learning from you while getting to know you and wanting more. This would rapidly build your brand in their minds. You can quickly become the “go to” expert to those who listen. I do all the behind the podcast things that make it work. We’ll show all the little ins and outs and how to upload. You’ll walk away knowing exactly how it’s done."
This Could Be the Best Part…
Imagine the kinds of doors you can open and relationships you can build. How cool would it be to be able to say, “Want to be a guest on my podcast?” That leverage can be pure gold. When people are guests on your show, they get to know you. When you make them look good and help spread the word about them, you can reap rewards.
Attract the All the Qualified Sales Leads You Can Handle!
The point of your podcast is to build your business. Not all leads are created equal. So, what’s the best way to bring in more of your targeted customer base? It all starts with buyer personas! Personas are marketing and sales tools that help you identify and understand your target customer better than your competition so that you can create messaging that makes them want to do business with you. Simply put: Buyer personas help you provide the right message to the right person at the right time.

The Worlds Best Buyer takes it even a step further and is designed to teach you the concepts needed so you can create buyer personas based on your customer's emotions, triggering events, psychographics, and buyer's journey all designed to help you attract all the leads you can handle.  Stormie Andrews, the buyer persona expert, will show you how. 
Dive In and Get Your Own Podcast Up And Growing. 
Join Us for This 2-Day Master Workshop.
Join De’Borah, Stormie and Darren for this 2-Day Master Workshop. Join us live in Vegas or grab a Virtual Seat from your office. Whatever works for you to get your own podcast started.
The 2-Day Process Plan Transformation: 
√ How to start your podcast 
√ What equipment you'll need
√ What is the best room in your house 
√ Where to promote 
√ How to promote 
√ How to identify your ideal listener 
√ How to broadcast
√ Podcast options for multiple platforms 
Ask questions. See and use the equipment. Watch a live recording during the event. It’s a transformational experience you’ll be glad you were a part of.
If you are super serious, be a VIP
What is a VIP? VIPs will be on stage and getting personal coaching from the three experts. They will also be guests on the LIVE Podcast we record at the Master Workshop. So, you get the experience of being a guest on our podcast. We also know many podcasters and have lined up guest spots on four other podcasts! This will quickly get you experience to catapult your own podcast.
Why Is This Workshop So Different? One word: Faculty

Stormie Andrews

Stormie Andrews is the Founder of Yokel Local Internet Marketing, an award-winning marketing agency located in Las Vegas NV. He the creator of The Worlds best Buyer Persona, an award-winning international author, and host of the popular podcast Powerhouse Experts.

He is a Licensed Practioner of Neuro-Linguistic Programming, Forbes contributor, member of the Forbes Agency Council, Hubspot Agency Partner, Hubspot Certified Trainer, Master Graduate of Rapport Leadership International, UNLV Presidents Corporate Council Member, and the 2015-2016 Member of the Year of the American Marketers Association. 
More about Stormie Andrews

De'Borah Fortune Stott

As a respected Keynote Speaker/Trainer, Business Development Strategist, Author, Founder of Girlfriends Creating Wealth, and business Podcast host of the Fun, Outside-the-Box 'Powerhouse EXPERTS', and the newly released women's empowerment podcast, 'Unstoppable Boss Lady', De ‘Borah is following her passion creating viable strategies focused on helping women discover and pursue their inherent gifts and build upon their innermost dreams as contributing leaders and empowered Business Owners. 

 De ‘Borah works with individuals to create and build thriving businesses that allow them to live 'life by design'. Being a business owner over 25 years she fully understands the challenges plaguing today’s Entrepreneur, both online and off, and solutions to get them to higher success levels. One of the most powerful exposure and marketing solutions she currently utilizes for herself and clients is the ability to expand your voice, brand and expertise through podcasting.

Darren LaCroix, CSP, AS, World Champion Speaker

Darren LaCroix, the 2001 World Champion of Public Speaking, outspoke 25,000 contestants from 14 countries to win that title. That was just a benchmark. Since that victory, Darren has traveled the world demystifying the process of creating a powerful speech. He has wowed audiences in faraway places like Saudi Arabia, China, Oman, Malaysia, and Taiwan with his inspirational journey from first-rate chump to first-class champ, proving anything is possible if you are willing to work for it.

Darren is currently the only speaker in the world who is a CSP (Certified Speaking Professional), an AS (Accredited Speaker), and a World Champion of Public Speaking. Darren always stresses, “Don’t go for the designations to get letters after your name; do it for the professional you will become in the process.”

He’s also the coauthor of two books, Laugh & Get Rich and The Speaker’s Edge, and the author of the forthcoming book, Least Likely. Through his live workshops and online programs, Darren works with presenters eager to learn what it takes to connect deeply with their audiences. He is the founder of where he shows presenters how to be a master faster.
Get the Workshop Recordings!

Faculty: Stormie Andrews, De'Borah Fortune Stott, & Darren LaCroix, CSP, AS

Get the Workshop Recordings & Tools
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